





The Avenue – House of BMW is a showroom in Bandung, Indonesia that sells used BMW cars of various types, most of which are BMWs from 1990-2008. Before selling it, they usually renew it by replacing some of the spare parts or re-polishing it so it is received in prime condition by each buyer, as well as fixing the ownership problems. Hence, so many customers are satisfied with their detail-oriented service. In addition, they also accept cooperation in the form of consignment. Apart from selling BMW, they also sell some of its accessories. Each BMW offered is equipped with complete spec details because it has gone through a curation process. The BMWs they sell also tend to be unique because they are also available with various interior themes that were customized by the previous owner. For The Avenue values to be conveyed correctly to customers, they collaborate with us to design their brand identity and implementation in the form of graphic designs.